Published: May 14, 2009
"Pfizer Inc. says it will provide 70 of its most widely prescribed prescription drugs -- including Lipitor and Viagra -- for free to people who have lost their jobs and health insurance.
The world's biggest drugmaker said Thursday it will give away the medicines for up to a year to Americans who lost jobs since Jan. 1 and have been on the Pfizer drug for three months or more.
The announcement comes amid massive job losses caused by the recession and a campaign in Washington to rein in health care costs and extend coverage. The move could earn Pfizer some goodwill in that debate after long being a target of critics of drug industry prices and sales practices.
The program also likely will help keep those patients loyal to Pfizer brands."